MSMicah Sparks

Micah Sparks — Builder. Entrepreneur. Product Strategist. Marketer. AI-focused operator.

Building Products, Businesses & Digital Experiences

Micah Sparks is an entrepreneur, product builder, marketer, and MBA candidate focused on the intersection of technology, artificial intelligence, digital products, and business growth.

Several years building, marketing, and operating mobile apps, SaaS platforms, AI products, e-commerce businesses, and service companies. Operating across all four at once is the point.

  • Business
  • Technology
  • Product
  • Growth

Selected Work

Products, platforms, and businesses — built, marketed, and operated.

Each project is a case study in working across business, product, technology, and growth at the same time.

All work

Current Focus

AI × Business × Product × Entrepreneurship

The current chapter is about turning operating experience into intelligent software — AI-native applications, agents that do real work, and the systems that let a small team run multiple businesses.

AI & technology work
  • MBA in Artificial Intelligence

    Applying AI to strategy, analytics, and organizational decision-making.

  • SparksFlow

    An AI-native workspace for operating multiple businesses with shared context.

  • AI agents & automation

    Agentic systems and workflow automation that do real operational work.

  • Technology consulting

    Helping organizations implement AI and modernize digital operations.

  • Product experimentation

    Rapid prototyping of AI-native applications with modern tooling.

  • Building digital businesses

    Continuing to launch, operate, and grow independent products.

Experience

From founding-stage startups to independently launched businesses.

Full resume
  1. 2025 — Present

    SparksFlow

    Founder, AI Product Development

    Building an AI-native workspace connecting businesses, projects, workflows, knowledge, and multiple AI models in one operating environment.

  2. 2022 — Present

    Scorpion Sweepers / Scorpion Hot Spots

    Founder, Digital Operations & Product

    Operate a property service business and designed its internal service platform; extended field data into a public community mapping product.

  3. 2023 — Present

    Sparks Pole Vaulting LLC / Sparks Fitness

    Founder, Mobile Product

    Shipped Pole Vault App to the App Store and building Sparks Fitness for Google Play: concept, brand, UX, curriculum, and store distribution.

  4. 2020 — 2021

    Hammoq

    Founding Team, Head of Marketing

    Early brand, product design, and go-to-market for an AI resale automation startup that partnered with Goodwill and raised a $3M seed round.

  5. 2020 — 2021

    LacROI

    Head of Marketing

    Led acquisition, content, and community for an Amazon-reseller SaaS that grew to ~1,500–2,000 paid subscribers in five months.

  6. 2019 — 2021

    Sparks Goods LLC

    Founder, E-Commerce Operator

    Independently ran an Amazon FBA business generating ~$83K in annual revenue, from international sourcing to financial performance.

AI & Technology

AI as an operating advantage, not a feature.

Hands-on with modern AI platforms, AI-assisted development, prompt engineering, and agentic workflows — applied to real operations across marketing, service delivery, product, and analytics. SparksFlow is the thesis; every other project is the training data.

How I work with AI

Product & Design

  • Figma
  • Adobe Creative Suite
  • UX/UI Design
  • Product Strategy
  • Product Architecture

Web & Development

  • WordPress
  • Webflow
  • GitHub
  • Vercel
  • Netlify
  • HTML/CSS
  • AI-assisted development workflows

Data & Operations

  • Airtable
  • Salesforce
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • CRM systems
  • Analytics platforms

Artificial Intelligence

  • Modern AI platforms
  • AI-assisted development
  • Workflow automation
  • Prompt engineering
  • AI agents
  • AI-native product concepts

Education

Business strategy with an AI concentration.

University of Southern Indiana

In progress

Master of Business Administration

Concentration: Artificial Intelligence

Focused on the application of artificial intelligence within business, strategy, management, analytics, and organizational decision-making.

Grand Canyon University

Completed

Bachelor of Science in Psychology

Graduated with Honors

A foundation in human behavior, motivation, and decision-making that informs product, UX, and growth work.

Capabilities

Interdisciplinary by design.

Not a marketer, developer, or entrepreneur alone — the strength is operating across all four disciplines at once.

Product

  • Product Strategy
  • Product Development
  • UX
  • Product Architecture
  • Mobile Applications

Growth

  • Digital Marketing
  • SEO
  • Paid Advertising
  • Customer Acquisition
  • Content Strategy
  • Community Growth

Technology

  • AI
  • SaaS
  • Web Development
  • Analytics
  • Automation
  • Digital Platforms

Business

  • Entrepreneurship
  • Startup Strategy
  • E-Commerce
  • Operations
  • Business Development

Founder Story

Ideas into operating businesses.

The pattern across every project is the same: identify an opportunity, build the product, build the brand, acquire the customers, design the systems — and keep running it. Sometimes that meant sourcing inventory from overseas suppliers; sometimes it meant shipping an iOS app; sometimes it meant writing the software that a field crew uses every morning.

That mix of venture-backed startup work and independently launched businesses is deliberate. It produces both startup strategy and hands-on execution, and it is the foundation for what comes next: AI-native tools that let operators do more with less.

Read the full story

Contact

Let's Build Something

Interested in technology, AI, product development, entrepreneurship, or digital transformation? Connect with Micah.