Overview
A SaaS platform built for Amazon resellers. Led growth from launch to roughly 1,500–2,000 paid subscribers within five months.
LacROI is the clearest proof of rapid, measurable SaaS growth: a paid subscriber base built from zero in a single season through acquisition, education, and community.
What I built & contributed
- Customer acquisition and growth marketing
- Educational content and community building
- Product positioning and marketing strategy
- Customer lifecycle development
- Structured product feedback loop
Key outcomes
- Grew to approximately 1,500–2,000 paid subscribers within five months
- Built an engaged reseller community around the product
- Established positioning in a competitive Amazon-tools market